Technical SEO
Technical SEO encompasses many factors of your website including URL structure, speed, usability and content formatting to improve your website visibility. Whilst on-page SEO focuses on keyword optimisation and off-page SEO on backlinks, technical SEO focuses on many design and structural elements of your website to maximise performance and crawlability.
I work with businesses across the North West to identify technical issues with your website and improvements to enhance organic visibility and increase organic search traffic.
Speak to a Technical SEO Consultant
Technical SEO can have a significant impact on the performance of your website. Speak to me for technical SEO advice and a website audit for actions to take.
What is Technical SEO?
Technical SEO is the process of ensuring your website meets the requirements of search engines. This is in relation to:
- Usbability
- Navigation
- Page Speed
- Indexability
- Security
- Crawlability
- URL structure
- Internal Linking
- Schema
The first technical SEO audit is likely to flag more issues. It is important to work through these issues first, whilst planning on-page SEO work to commence once technical fixes have been implemented.
Even within the marketing industry, many individuals disregard or simply do not understand the importance of technical SEO. I recommend completing technical audits quarterly to ensure issues do not build-up and are resolved quickly. This avoids potential issues with website visibility, indexing, navigation and usability.
Common technical SEO issues
Whilst there are many factors involved in technical SEO, below are just some aspects that should be a priority for your website:
- XML sitemaps
- Page titles
- Heading tags
- Canonical errors
- Pagination errors
- Robots.txt files
- Indexing issues
- Orphan URLs
- Image Optimisation & Alt Tags
- Internal Links
- Broken Links
With all technical SEO audits, I ensure any issues are flagged and resolved such as broken links, and page title optimisation. Additionally, I implement robots.txt files and submitting XML sitemaps to prevent indexing issues.
Technical SEO & Website Audits
Completing an audit of your current website or staging site will identify any potential issues with the website. Using tools such as Screaming Frog, PageSpeed Insights and Google Search Console, I complete a comprehensive audit. This ensures that any factors preventing your website from indexing correctly or usability issues for customers are found and we can resolve them.
Website Migrations
Whether you are changing your URL structure, switching servers or domains, or changing platforms, SEO is essential during a website migration. I make sure that during a website migration, we minimise any potential reduction in traffic. With redirects, meta data and heading optimisations and staging site audits, this minimises any risks. I work with agencies and hosting companies to make website migrations a smooth transition.
Core Web Vitals
Core Web Vitals analyse the performance of your website and key metrics in regards to loading times and page speed. This includes:
- CLS (Cumulative Layout Shift)
- LCP (Largest Contentful Paint)
- FID (First Input Delay)
- INP (Interaction to Next Paint)
These are just 4 of the Core Web Vitals scores. By evaluating your scores, you can identify where you have potential issues with loading speeds that could affect usability.
Link Building & Broken Links
Link building is an important part of SEO. Whilst backlinks are part of your wider off-site SEO, link building is also a factor in technical SEO. Reviewing broken internal links for 301 redirects or 404 error pages improves website navigation and page speed. Ensuring you use the correct anchor text is also essential for improving keyword authority and visibility. Benefits of link building include:
- Increasing organic traffic
- Building domain authority
- Increasing referral traffic
- Faster indexing
- Build trust and brand awarness
- Easier website navigation
Need help with link building?
Link building requires regular maintenance of internal links and content strategy to build organic backlinks to articles, products and services. Check out more information on link building below.
Discuss your SEO strategy
For further information on any of the services I offer, or to setup a discovery call with a free audit of your website, contact me today.