E-commerce SEO
E-commerce SEO incorporates all the elements of both On-Page and Technical SEO. E-commerce websites typically generate traffic through unique product titles and category URLs. However, this does not mean that SEO can simply be neglected.
To drive traffic through product and category pages, there are several on-page SEO factors that should be considered, including your H1, product title, meta title and product description. Optimising your meta description can also lead to a higher CTR (Click-through Rate).
From a technical SEO persepctive, evaluating your website navigation and URL or categroy strucure can also support with improving conversion rate and website visibility.
Speak to an E-commerce SEO Specialist
I have several years of experience working with E-commerce website and delivering growth in organic traffic and revenue. Speak to me to discuss your strategy.
E-commerce SEO Services
I have experience working with national e-commerce sites to drive revenue via organic traffic. With all aspects of e-commerce, on-page and technical SEO are essential. In addition to looking at CRO (Conversion Rate Optimisation), we can build a successful strategy for business growth through your website.
Technical SEO
Technical SEO and website audits identify current issues with your website. This could be anything from indexing issues that prevent your website being found on Google, to design and usability issues which lead to a poor conversion rate. By identifying broken links, problems with crawlability and indexing and other technical aspects, we can improve your overall site visibility.
On-Page SEO
Targeting the best keywords for your business that have a high search volume and are relevant can assist in growing traffic and conversions on your website. With my On-Page SEO expertise, your website begins to target important keywords and increase visibility to outrank the competition. Furthermore, optimisations to product and category pages ensure users find the right page easily to make your checkout journey simple.
Conversion Rate Optimisation (CRO)
Conversion rate optimisation or CRO is just as important as the technical and on-page SEO aspects of e-commerce.
Driving traffic is important, but making sure your users can find the correct page or product to checkout will lead to revenue growth. I identify the best ways to improve navigation and internal linking to support with conversions. Whilst SEO is neccessary, it shouldn’t become a problem when users try to checkout. Finding the balance between copy and on-page SEO, along with Call-to-actions and navigation to checkout will ensure your business flourishes.
Navigation
Navigation across your website doesn’t just refer to your main header navigation. However, this does play a key role. Customers need to easily find the products they want and the categories these products would be in. Keyword research will assist with product categorisation, keeping your URL strucutre easy to navigate to increase conversions.
Link Building
Navigation also comes in the form of link building. This could be links in copy such as an ‘Add to basket’ option for additional products on a product page. Alternatively, breadcrumbs and category links will ensure users easily find their way to browse other products which may be better suited.
Product page optimisations
As long as your checkout journey is functioning correctly, product pages are the most important aspect for CRO. When users land on a product page, checking out should be a simple process. They also need to be taken to the correct product and one that is in stock. E-commerce SEO assists with all these factors.
Discuss your SEO strategy
For further information on any of the services I offer, or to setup a discovery call with a free audit of your website, contact me today.