On-Page SEO
On-Page SEO focuses on the keywords that you are targeting and how you target them through your content and copy. It’s important to find the right balance between targeting these keywords and making sure your website is setup to generate leads and conversions.
I support with all aspects of On-Page SEO. From the initial keyword research and reviewing your content, I create a strategy and recommendations to improve your keyword visibility. Focusing on factors such as meta data, URL slugs, H1s and other subheadings, as well as avoiding self-competition, we can drive traffic that helps your business grow.
Discuss your On-Page SEO strategy
On-Page SEO can build your organic traffic and generate leads by having visibility for keywords that matter to you. Speak to me to discuss your SEO strategy.
What is On-Page SEO?
On-Page SEO is the process of optimising your wesbite’s content, HTML tags such as H1s and H2s, images and meta data to target keywords and increae visibility. Unlike technical SEO which can focus on factors such as design, page speed and backend structure, on-page primarily focuses on your content.
On-Page SEO Factors
When targeting important keywords, keyword stuffing is not recommended. However, it is essential to include your focus keyword in the right places. Some of the key on-page factors include:
- Meta title
- H1
- H2
- Keyword density
- Internal links & Anchor text
- URL slug
Content Strategy
Content strategy is a vital part of your On-Page SEO efforts. Whether this is building new content via blog articles, new products or services and category pages, or tweaking the existing content and web pages you have on your website.
By providing thorough keyword research and URL analysis, our content strategy ensures you have the right guidance on how to target the keywords you want visibility for.
On the back of your content strategy, I also produce keyword briefs. This is a breakdown of how to format your content and what to include in articles, product, category or services pages. This breakdown ensures you include all the key points in your copy and can target the focus keyword correctly.
Keyword Research
Using tools such as SEMrush and Google Search Console, we can identify which keywords you currently have visibility for, and what keywords you should target. This identifies target keywords for On-Page SEO to make adjustments to existing content, or to create new copy for blogs, services, products and more.
Local SEO
Local SEO is just one aspect of content strategy. With a local SEO strategy, you give yourself the best opportunity to rank for keywords in local areas which are most important to your business.
Copywriting
Copywriting is a vital part of On-Page SEO and your content strategy. New content will support your efforts in ranking for keywords and driving traffic organically.
Discuss your SEO strategy
For further information on any of the services I offer, or to setup a discovery call with a free audit of your website, contact me today.