Local SEO
Local SEO is a useful strategy for businesses who want to focus on their local areas. Whilst e-commerce and national businesses tend to target non-location related keywords, local SEO looks at improving your website visibility for keywords within specific areas you want to be found.
Since 2017, I have been creating copy for Local SEO and succesfully implementing local SEO strategy to help businesses increase leads for local jobs. Furthermore, as Local SEO pages tend to target specific, low search volume keywords, this can often drive higher quality leads that local businesses benefit from.
Begin your Local SEO strategy
Discuss your goals for Local SEO and how I can support with a Local SEO strategy and copywriting. Get in touch below.
Local SEO Services
Local SEO strategy involves several areas of SEO, including off-page SEO using tools such as your Google Business Profile.
Firstly, I will review your content strategy, identifying keywords that will drive organic traffic and deliver leads. Keyword research finds which keywords you currently have visibility for and where you have gaps. We then setup a content plan to identify which keywords and areas we will target and what is a priority for you to have visibility for. With copywriting and on-page SEO, all Local SEO pages are uploaded to target a focus keyword and give you the best chance of driving quality enquiries.
Away from content strategy, Google Business Profiles play a massive part in local search visibility, ensuring clients close to you easily find your business.
Google Business Profile
Google Business Profiles are so much more than just a link to your website or a place to stick your telephone number. By populating all fields including business categories, descriptions, services, locations and products, you can improve visibility for a wide range of keywords.
Local SEO Copywriting
Creating new content for local areas is a great way to target specific keywords. Whilst these keywords may have a smaller search volume due to adding local areas, this makes them slightly easier to rank for. Local SEO copywriting ensures you have visibility for these keywords and areas that should drive the best enquiries.
Keyword & Location Targeting
Using keyword research and tools such as Google Search Console, I can identify the best keywords to target with local SEO. Search Console shows exactly how many impressions specific areas and keywords receive. We can use this to plan new content to improve visibility and average position.
Discuss your SEO strategy
For further information on any of the services I offer, or to setup a discovery call with a free audit of your website, contact me today.