Website Migrations
Website migrations often involve a change in URLs, which ultimately will impact performance across all channels. However, if overlooked, the biggest negative impact may affect organic search and your website visibility.
Before you migrate, your website will often have visibility for URLs that have remained the same for several years. Changing your URL structure or domain name will influence this and could lead to a loss of traffic and visibility.
If you are planning a website migration, speak to me for advice on how to migrate and minimise risks for organic search. Reviewing redirects, meta data, page formatting and a full technical SEO audit of your staging site will minimise any potential traffic loss.
Consultancy for website migrations
Website migrations could have a massive impact on organic search performance. Make sure there are no issues with your website during migration and speak to me today.
How to successfully migrate your website
A successful migration ensures that when your new website goes live, there are minimal technical issues and no drop in traffic. But how do you acheive this to guarantee a successful migration?
Regardless of how big or small your website is, you will need to complete an audit of your website before going live and, crucially, map your redirects to prevent traffic loss. Having an SEO consultant on hand makes this process much easier. I liaise with your development and hosting teams to maintain organic search traffic and rankings and provide a smooth transition during migration.
Should you migrate?
One of the first questions to ask when planning to migrate, is should you? Website migrations are a big process and it’s important to consider all the factors. Is your current software out of date, is your existing server slow and leading to a high bounce rate? Once you’ve decided on migration, we then need to create an effective plan to mitigate traffic loss.
Preventing traffic loss
My process with website migration centres around 3 essential areas of SEO:
- Keyword Mapping
- Redirect Mapping
- Meta Data & HTML Optimisations
I complete this process on both your existing site and your new site. This ensures a smooth migration process, redirecting the old URL to the correct new URL, whilst also targeting the correct keyword with each URL. Doing this prevents any crossover and if your sitemap is getting smaller, users will always be taken to the correct page on the new website, regardless of which channel they visit the site from.
Discuss your SEO strategy
For further information on any of the services I offer, or to setup a discovery call with a free audit of your website, contact me today.