Website Reporting & Analytics
Whilst you are actioning changes to your site and trying to drive growth, website reporting should never be neglected. It’s important to evaluate your performance regularly and review which actions are working and what needs improvement.
Tools such as Google Analytics (GA4) and Google Search Console demonstrate the performance of organic search and whether your SEO strategy is driving the results you want. I create a Looker Studio dashboard for my clients to combine all Google data together and give you a full overview of your website’s performance and visibility.
Create custom reports
Get in touch below and create custom reports to see the key metrics that you care about. Receive a full overview of your performance to monitor growth and ROI.
Google Analytics (GA4)
Google Analytics or GA4 is the most common website reporting tool, with over 55% of all websites using it. GA4 gives you key metrics such as engagement rate, sessions, total users and key events.
Google Search Console
Google Search Console gives you all the information you need for SEO. Primarily, it is used to see what keywords you are ranking for, which URLs rank for those keywords and what your average position is, but also has several insights into technical SEO performance.
Google Tag Manager
Making sure your website tracks as much as possible is useful to optimise for conversion rate and understand which channels drive the right kind of conversion. Google Tag Manager allows you to setup custom events to review all actions on your website.
Looker Studio
Looker Studio is one of the best and most simple tools to combine all your Google data into one. Looker Studio allows you to combine data together and create an easy-to-use dashboard for all areas of reporting.
Competitor Analysis
If you’re wondering why you’re not receiving enquiries via organic search, comeptitior analysis can provide answers and opportunities. Understand what your competitors are ranking for and how your SEO performance compares.
Keyword Analysis
Knowing what keywords you are targeting and where you have keyword gaps is essential. To build visibility and begin driving traffic that provide revenue and leads, keyword analysis will give you all the information to begin on-page SEO work and copy.
Discuss your SEO strategy
For further information on any of the services I offer, or to setup a discovery call with a free audit of your website, contact me today.