Copywriting
Technical SEO and On-Page SEO only goes so far. When building organic search visibility, content is always key and that means you need copywriting. Whether you prefer providing copy in-house or using external copywriters, I am happy to work with either to build your content strategy, target keywords and drive organic traffic.
My experience expands across copywriting for local SEO strategy, blog content, product description and category copy. More recently, I work with copywriters, providing them with a copy brief with an overview of what to include in the content and how to target the correct keywords.
Discuss copywriting services
Speak to me to build your content strategy and for support with copywriting. Alternatively, speak to a specialist copywriter.
Copywriting Services
For any copywriting services, I work with your in-house copywriting team or an external copywriter. Producing a content strategy, you will have a clear plan and guide on what content to create and focus keywords to target through this content. Then producing a copy brief, your writers are given all the information they need and thorough SEO guidance to create unique copy and a content-rich website. I work with copywriters across informational search terms for blog articles and guides or transactional and commercial keywords for product, category and service pages.
On-Page SEO
On-Page SEO and copywriting go hand-in-hand. Whether this is for existing content on your website or brand new copy, it’s important to evaluate from an SEO perspective. Copy should always be original and unique. Once written, I review the copy to make adjustments for on-page SEO and target the focus keyword.
Copy Briefs
Copy briefs provide an overview and breakdown of what to include in your content. This includes insight into competitor articles, keywords to use throughout your copy, heading and subheadings to rank for your focus keyword. This can be produced for external or internal copywriters.
Content Strategy
Copywriting should always be written with a content strategy in mind. I produce a content strategy and plan to identify which existing URLs to improve and how to bridge keyword gaps with new content that will drive results.
Local SEO
Local SEO is a great option for local businesses who want to target the areas most important to you. In this instance, copy is written with a specific keyword and area in mind to improve visibility.
Need a freelance copywriter?
David Kay is an exceptional copywriter, with experience working with e-commerce and B2B brands across Lancashire and the North West. Whether you need copywriting for blogs, product and category pages, services, email or brand and tone of voice documents, David can help. Find out more below or get in touch.
Discuss your SEO strategy
For further information on any of the services I offer, or to setup a discovery call with a free audit of your website, contact me today.