Link Building
Every website wants to be number 1. But millions of websites target the exact same keywords, so how do search engines decide who ranks first? Well-written content is essential, ensuring copy is formatted correctly and on-page SEO is working. Link building, however, is key to building your domain authority and outranking competitors.
There are two aspects of link building. These are internal links and backlinks. Internal links refer to how you link to your own website in your own copy, headers, footers and navigation. Backlinks refer to external websites that link back to your website, demonstrating that you have authority in a certain topic or keyword.
Review your link building strategy
Speak to me discuss your link building strategy, how to improve internal links and build organic backlinks for domain authority.
Link Building Services
Building backlinks takes time and can often be expensive if you want to build links quickly. I look to drive backlinks organically through well-written, unique and informative content. Backlinks are a useful tool for e-commerce websites, ensuring your products are featured in articles. This usually comes down to the quality of your products or paying for backlinks to drive traffic with a high conversion rate.
Aside from backlinks, my link building services include reviewing internal response codes and maintaining internal links.
Internal Linking
Whilst backlinks are usually the focus, internal linking also has a positive impact on your organic search visibility. As part of technical SEO audits, I review any broken links and issues with response codes. Updating these links supports page speed loading times, but also improves your keyword authority by adding the best anchor text to the correct URL and making navigation to these pages easy for the user.
Backlinks
Backlinks are the best way to build your domain authority. When you have multiple websites linking to you, this demonstrates to search engines you have topic and keyword authority. Using tools such as brand mentions reports, we can find opportunities to generate backlinks for your website. I also review existing backlinks to find and remove toxic links which could harm your site.
Discuss your SEO strategy
For further information on any of the services I offer, or to setup a discovery call with a free audit of your website, contact me today.